Friday, 24 April 2015

1+1 = 3

As another way to look at what an 'electroliquid aggregation' is, think about it as 1+1 = 3 - the act of deconstructing two axos, two concepts, and two clients, then reblending them again into something completely new and almost barely indistinguishable from the two originals.


Daniel Libeskind's 1+1=3

Some interesting 1+1=3 quotes from people found in an old book of mine. Click to view original size.


My favourite ones are:

"...perceiving analogies and other relations between apparently incongruous ideas or forming unexpected, striking or ludicrous combinations of them" - Rem Koolhaas, Architect

"The unlike is joined together, and from differences results the most beautiful harmony." - Heraclitus , Philosopher

"...creativity seems to be something which links things together...within a new whole, which didn't exist before." - Rupert Sheldrake, Biochemist


The title of the book is 'The Art of Looking Sideways' by Alan Fletcher. Its either 600 pages of inspiring read and visuals on design, or a very useful doorstopper or brick depending on what your attention span is like.

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